One of my favorite things about working on this Outdoor Alphabet "thing", is the response people have when they see the concept for the first time. Whether it's on a poster or a onesie, it's always a smile and a nod—it's not too complicated—and ultimately, that's the point of all of this. To share the stoke and smiles that come from spending time outdoors with those around us.
That's why I'm super excited to announce that today, My Outdoor Alphabet is being featured on The Grommet—a unique site that will bring that stoke and our products to a whole new audience.
Take a moment to check us out: http://thegrommet.com/my-outdoor-alphabet - Thanks!
With the launch of the latest addition to the My Outdoor Alphabet world, I wanted to share a little behind-the-scenes peek into how one of these things comes to life. Sound good? Let's go. It all begins with getting outdoors. For the Paddler's Alphabet, it started with a free canoe someone gave my young family nearly 15 years ago. Where it really came to life however, was during a 50 mile canoe trip my boys and I took down Montana's Missouri River with their grandfather. As we prepared for the trip and spent time together on the water, we were setting the foundation for this poster without even trying. The seed was planted, the trip was amazing (check the photos here), and it made it very easy to...